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Driving Illustration and Animation

Cox Automotive is an Atlanta-based business that was formed to consolidate all of Cox's global automotive businesses, including Kelley Blue Book, Xtime, and Autotrader.com.

Industries

Technology, Automotive

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Challenge

Cox Automotive's internal training department needed to revamp their elearning content to boost engagement. Unfortunately, their SMEs worked in different shifts. This made it difficult to film and conduct traditional meetings.

Solution

To create video tutorials without depending on actors, I proposed that I create animated content. These animated videos served as visual tutorials as well as interactive call-to-actions.