Project Management

Imagine you are the project manager over a design agency. Rachel, from another company, hires you to create an ad campaign which includes a short promotional video and an ad for the local newspaper. You and Rachel agree on a

“Prelaunch is safe. You can provide shock value to your audience with anticipation. You have a 0% chance of failure, people laughing at you, or someone stealing your great idea.” But I’m here to tell you that your idea also